PDF Magnetic: The Art and Science of Engagement Writen By Anne Bergeron

Magnetic: The Art and Science of Engagement

By : Anne Bergeron

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Book Synopsis :

In this in-depth study of what makes a museum a successful organization, Anne Bergeron and Beth Tuttle look at so-called ?magnetic? organizations, namely ones that combine a powerful internal alignment with a compelling vision so that they are able to attract critical resources, such as talented and committed employees, loyal audiences, engaged donors, powerful goodwill from the community at large, and the financial capital required to sustain programmatic excellence and growth.?Magnetic: The Art and Science of Engagement?analyzes six American museums: Children?s Museum in Pittsburgh; Chrysler Museum of Art in Norfolk, Virginia; Conner Prairie Interactive History Park in Indiana; The Franklin Institute in Philadelphia; Natural Science Center of Greensboro in North Carolina; and Philbrook Museum of Art in Tulsa, Oklahoma.? Each of these has embraced a shift in ideology and set a new course that has enabled them to achieve a positive reputation and a fruitful engagement with the

Book Detail :

Author : Anne Bergeron

Pages : 224 pages

Publisher : American Alliance of Museums Press

Language :

ISBN-10 : 1933253835

ISBN-13 : 9781933253831

 
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